Almost everyone in the world has used YouTube. Everyone goes to YouTube to check out a TV episode missed, a video guide on how to cook a favorite dish, or just get laughs from one of the many funny viral videos saturating the worldwide web. With millions of viewers from all over the world visiting YouTube on a regular basis, YouTube marketing must be raking in billions of dollars.
Market analysts have had to adapt their strategies to really make a success on the Internet. Internet marketing is now more efficient, less pricey, and more widely applicable. A decade ago, an expensive TV ad may only be seen by a few thousands of Americans who are tuned into the same TV show, and today, billions of Internet users get to see ads on YouTube.
There is yet another benefit of using YouTube for marketing - frequent exposure. You need to expand your horizons, and instead of thinking in terms of a key demographic sitting at home watching your ad, imagine a huge audience of millions who you could reach. Your only limitation is yourself.
You will be shocked to find out exactly how many people use this site. It is estimated that approximately 60 million people a month access the site. In the days before the Internet, marketing to such a huge group of people would have been impossible
There’s not need convincing that YouTube is one of the most popular sites in the world. The only sites that have more traffic than YouTube are Google and Facebook. These figures are sure to grow as more people buy cell phones with Internet connectivity, which allow them to watch YouTube from wherever they are.
A big strategy in YouTube marketing is viral video advertising. The term refers to a video that spreads across the world, much like a rampant computer virus would. There is a massive domino effect at play here - advertisers want the videos to spread throughout the globe like a lethal disease that you cannot help contracting.
In some cases, the videos spread so quickly that they begin to appear under different names and searches. Videos of all kinds can get spread with tremendous speed, receiving millions of hits before the creator can even blink. Videos like this get shared and spread to huge networks of people, and they often show no signs of letting up.
This is very similar to how marketing is done elsewhere, online or not. Viral marketing is an extension of the simple word-of-mouth principle. All that happens is that marketers take advantage of people's natural urge to spread the word about great products.
Much like in word-of-mouth marketing, there is no clear-cut, cookie-cutter indication to say which video will go viral. To be honest, some of the videos that have made an impact on YouTube are just silly. There are other, more intense videos that also spread like wild fire.
Forecasting a video explosion is impossible. You may choose to use YouTube tips, but these are no more accurate than you guessing. At the end of the day, YouTube marketing is still a powerful tool for accessing a massive market.
If you need some ideas on how you get the most reliable youtube marketing, hit the link and you'll be there.
